In this issue, SIDEVIEW will be taking a side-view and focal point on Music. Pop culture plays a huge role in our daily lives and as a new Art lover I was inspired by Andy Warhol’s 1960s poster of Marilyn Monroe. Pop art was a visual movement that emerged in the mid 1950s in Britain and in the late 1950s in America which coincided with the youth and pop music culture. It became very much a part of the image of fashionable, ‘swinging’ London that brought about a cultural revolution. So, what comes to mind when you think of pop art? Colourful, Fun, and Bold, – if those words come to mind then that’s exactly what we thought. With the booming African Entertainment industry, there are alot of influential african artistes making waves in the music industry at home and abroad injecting their personalities through the colourful and bold styles that Pop arts displays. What better way to showcase them than by creating this special pop art cover of a strong visual link between the African artists and popular culture. We interview West African Idol winner, Timi Dakolo, Hip Hop artist Sasha, R n B duo P Square and The Choc Bois (with the exception of one member) and found about their likes, dislikes, and how they have manage to keep their feet firmly on ground with all the hype and fame as the entertainment Industry continues to grow rapidly.

You must be thinking how did we do it? Let’s just say it was great working with all these talented artists. From J-town to London Town, the Choc Bois talk about life as artists, why they love fashion and producer/songwriter, Jesse Jagz talks about what ticks him off. The talented Sasha gets personal as she reveals plans for her fashion label “Eclectic by Sasha” and what inspires her as an artist. (Page 37)

We are very excited as our readers enjoy the benefits of reading 8 extra pages.This issue is packed with our favourite high street shops, style advice and some pictures from our Launch Party. Our Beauty Editor and Celebrity hair stylist Eugene Davis, will be giving our readers a detailed guide on how to achieve catwalk inspired hair; like the textured quiff. Beauty Writer and Make up artist Imelda Ladebo will show you how to get the look like Rihanna at the Grammys. (Page 58) Again, SIDEVIEW magazine would like to express our appreciation to our guests, who helped raise money towards the Haiti appeal. We are very excited to announce our Issue 6 release party for ‘The Music Issue’ and live photoshoot on the 1st of April at Faaji Finchley Road. This will give our readers a chance to see the SIDEVIEW team in action. Proceeds from the night will be donated to Marie Curie to provide nursing care to terminally ill people. You really don’t want to miss out on this. And we haven’t forgotten Mother’s day, which is just round the corner. Fashion Editor Ronke Fashola answers your fashion dilemmas on the best gift to show great appreciation to our mothers for all they do and stay beautiful doing it. (Page 54)

Hope you enjoy reading it, as much as we enjoyed making it.

Have a great month,

Dumebi Agbakoba, Editor
Contact me at: editors@sideviewmagazine.com
PURCHASE A HARD COPY OF THIS ISSUE

International Orders(incl p&p)